Wedding and Event Planning Courses Online: We offer our courses in the United Arab Emirates, Kuwait, Egypt, Saudi Arabia, Lebanon, Jordan, Qatar, Oman and Bahrain.

Academy TV

Academy TV is your chance to learn from our Director, Kylie Carlson. The Academy is unique in the fact that we are the only training company producing free-to-air videos for aspiring and novice wedding professionals. It is a great way to get a sneak peek of the quality of education and training you will receive as a student of the Academy.




Google Hangouts

The Academy Google Hangouts are a chance for our students to chat with a tutor live on air and give a great insight into what life is like as an Academy student. It is great publicity for our students and a chance to talk about what it is they are trying to achieve, their business, or their job in the events industry.

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The Business of Weddings Podcast Show

The Business of Weddings Podcast show is available on iTunes and is hosted by several of the staff at the Academy. Each podcast brings you an up close and personal interview with a different expert within the wedding and event industry to help you learn from those already out there enjoying success.

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Industry News

How to Become a Wedding Stylist

The role of a Wedding Stylist may be one you are less aware of but it is one that is gaining momentum in the industry.  For various reasons, some people don’t feel like they need to hire a wedding planner to help them plan their special day. The fact is hiring a wedding planner isn’t for everyone. They may not have the budget to set aside 10-15% in planner fees, or they may love planning and want to do that part all themselves.  However, where these couples often feel like they could use the support is for set up on the day. They want their wedding to look as beautiful as possible but they don’t have the skills or time on the day to do it themselves. This is where a wedding stylist comes in.
If you are creative with an eye for colour and details and you’re looking for a flexible career running your own business then read on to find out how you can set up as a wedding stylist.
What Does A Wedding Stylist Do?
This is a good question. The line between stylist and planner can be blurry (and you can be both) but there is a distinct difference.  Whilst the planner oversees the wedding as a whole, the stylist is focused on the aesthetics; they set the scene and provide a stunning visual backdrop for the wedding.
A wedding stylist does not need to check to see that the band has arrived or that the guest transport is on schedule. However, they may need to liaise with the visual suppliers they will be working with to ensure such things like… the cake maker knows when the dessert table is being styled or to check in with the stationer on when the menus and place cards will be delivered.
Things a Stylist may be hired to do includes;

Consulting with the couple to discuss their wedding day vision
Designing a personal style for the day; from the ceremony, to lighting, florals, decor and furniture etc.
Putting together an inventory for everything needed to execute the design and source items/provide items from their own hire range
Being there on the day (or the day before) to set up, style and pack-down

Many wedding stylists offer additional services and products to boost their earnings per job. This may include offering prop and decor hire which requires a stylist to build up an inventory of styling elements such as candlesticks, linens, signage, furniture etc. Alternatively, some stylists offer floral design or stationery alongside their styling services. What skills you have, what space you have access to, and what money and time you have to invest will decide what is the best route to take your styling business.
The great news for anyone with an interest in working with a couple on the look and feel of their day is that the trend towards more personalised weddings with unique details is driving up the demand for wedding stylists.
Want to know more about the role of a stylist? Check out this blog post that includes an interview with pro wedding stylist and industry leader Louise Beukes. 
So What Skills Do You Need To Be A Wedding Stylist?
Most wedding stylists come to the role because they are looking for a career that allows them to make the most of their creativity. That being said, if you don’t necessarily see yourself as a born creative but you have an excellent eye for all the details and you love to play with colour then the rest can definitely be learned and developed.
The key skills you will need to get hired include:

Designing and Conceptualising
Planning and Logistics Management
Sourcing and Negotiating

You’ll also definitely need to be a team player as you’ll be expected to work with many other suppliers contributing to each wedding you are employed for.
How Do I Become A Wedding Stylist?
So if you’re thinking this sounds like your dream job let’s look at how we can actually help you turn this into a reality.
Whilst you may have many of the skills you need to be a great wedding stylist, there is more you need to know in order to turn your passion into a profession. Our dedicated styling course, The Certificate in Wedding Styling will teach you;

How to take your inspiration and creativity and channel it into the design of a wedding
How to use design tools such as mood boards, colour swatches, fabric samples and flower charts
To design a table from the bottom up + how to layout and structure each element on it
To produce your wedding flawlessly considering production & logistics
How to communicate your design to your clients and produce the perfect client proposal

And as with all of our courses, we are focused on providing real world, practical knowledge and this is especially important when it comes to wedding styling. Within the course, you will find ‘How to’ video styling tutorials you can replay over and over again.  We cover a variety of different looks and themes and we are continually filming new content to update this course to reflect changing trends.
If you think you’d like to offer planning as well as wedding design and styling services then our Diploma in Wedding Planning Styling and Design can help you achieve this. As with all our diploma courses it also includes the training you will need to launch and market your own wedding business.
Our wedding planning, styling and design course is offered across all our regional campus and we will shortly be rolling out the wedding styling certification to all campuses too. Click on your nearest campus below to find out more. 
The post How to Become a Wedding Stylist appeared first on Blog for Wedding Industry Professionals.
How to Become a Wedding Stylist

Productive Study Tips From Our Academy Students & Graduates

Over the 10 years the Academy has been in business we have researched and learnt a fair few things about productive studying. You may have read one of our previous blog posts about this topic or if you are already one of our students perhaps your tutor has shared some of our tips with you.
But as with so many things in life, there is nothing like the knowledge gained from first-hand experience. As our students work their way through one of our wedding or event industry training courses they inevitably develop their own techniques and discover tools to make their study sessions as productive as possible.
So we thought we’d ask our Academy students and graduates to share their top tried and tested study methods with us, so we could share them with the rest of you.
Plan Study Sessions Ahead
“Put it in your diary and set a reminder – Tell people around you – Set an achievable goal of what you want to achieve in those hours.”
“Plan ahead and be organized. Take it easy and breathe, let everything take its times. Nothing gets better by doing a little of everything all the time, or stressing through it. I have also always liked the rule of “everything that takes less than ten minutes, do it straight away”.”
“Setting a due date for each assignment and sticking to it!”
“Know your aims and what you want to achieve in the time you have available.”
“Set up a study planner, so you know when you can fit study in, & what you’ll be studying. I do mine on a Sunday evening for the week. Also by creating a task list of everything you want to get done, then you may be able to fit certain tasks around other jobs.”
“Read the assignment, unit test at the start of the module and then you have this in mind as you are moving forward. Be comfortable where you study.”
“Schedule it in each week early in the morning before I go to work.”
“Dedicate a quite time to get into studying. Get the little jobs out of the way in the week and free up the weekend. Or time studying in accordance with football!”

Set the Study Environment & Mindset
“Eliminate distractions, set goals and be disciplined. However, do not beat yourself up when you fall short as life can happen – just get back up and try again.”
“Find a quiet place, put on some music.”
“Remove distractions & focus.”
“Be in a quiet place where you can concentrate.”
“Try to stay positive. Don’t worry what other people are doing. Everything doesn’t have to be perfect! Keep your dreams and aspirations at the forefront to keep you motivated. Don’t try to do too much in one go. Be realistic with timescales.”
“Great lighting, fresh air & quietness.”
“Don’t push it, if your attention is waning step away for a minute then come back to it.”
“Don’t let others disturb you during the study, find a silent place and dedicate to your studies a particular time slot, always the same every day.”
Tried and Tested Study Techniques
“Write things down in your notebook, take a break after every 45min-1h, if you feel you are not focused better leave it and come back – do not force yourself.”
“Always keep a paper and pen close to you to write down important info.”
“Rid all distractions and work on a set thing each time so not to overload yourself”
“Set a goal/deadline & get a study partner so you keep each other motivated.”
“I have a notebook and I write the important things, I print the annexes and read them in my room when I finished my day. That way I focus my time on the course and watch the video during my study time.”
“Be focused”
“Don’t procrastinate or lose time on social media. If you must do a very difficult assignment, force yourself to start, also only doing a very little or simple step. The important is not to make yourself stop by the fear or the confusion.”
“Time management and studying in small chunks.”
“Stick to your goals. It doesn’t matter if that’s 5 hours a week or less. As long as you are committed to that time as study and are fully productive in that time.”
“Take a break every hour or so in order to freshen your mind.”
“We are living in a world surrounded by technology. Although that’s a way forward I still stand by a personal organiser and journal. I love writing things down and leave myself reminders of anything I see that may help.”
“Download the sessions as a PDF to read on the go and take notes from later”
“Lists and enjoy it!”
Top Tools and Apps

Google and all its apps
Canva for mood boards
Asana for managing tasks
Pic collage (on iPad) for mood boards
Study Alerts! Motivation Alerts!
Trello is good for study planning

…And of course a good notepad and a cup of tea or coffee!
And if you have ever wanted to know how our students study their courses our survey showed that most people study on their laptop, committing 5 hours or less per week, and find the full variety of our media (written, audio and video) the best way to learn.
A huge thank you to our Academy students and graduates who contributed their time and thoughts to this survey in order to help other students or those of you who are thinking of enroling with us for your future studies. 
The post Productive Study Tips From Our Academy Students & Graduates appeared first on Blog for Wedding Industry Professionals.
Productive Study Tips From Our Academy Students & Graduates

5 Non-Technical Ways to Improve Your SEO Right Now

Today SEO is about a lot more than keywords and code; making it a lot more accessible to us creatives.
Sure, at a foundational level, the right words, code and technical aspects need to be in place. But in all honesty, when I’m working on SEO for wedding pros, I often find that the reasons they aren’t ranking have little to do with crawl errors.
Here are 5 non-technical areas you can focus on to improve your ranking potential right now.
#1 – Design
Believe it or not, design matters. How clean, current and compelling your website is can make a big impact on your SEO. Here’s why:
Google Rank Brain.
Google’s new machine learning tool is handling some of the heavy lifting for them. It pays attention to which search results get clicked on how long people stay on that website after clicking. If users seem to like what they see (as indicated by them sticking around for a while), that signal works in favor for that site and can have a positive influence on rankings.
The nicer your site is to visit, the more likely people will stay – which means higher rankings.
On the other hand, an outdated website that is busy, disorganized, overwhelming or just plain unappealing can bounce visitors away in the blink of an eye, which can push that site’s rankings down.
One of the simplest ways to inspire visitors to stay is to present them with a visually appealing website design that is enjoyable to experience and compels them to stick around.
Positive design elements could include:

An attractive graphic “look” of your website
Plenty of negative space so content doesn’t look busy and overwhelming
Clean layouts that have a scannable flow
Common sense navigation that doesn’t make visitors think too hard
Multi-media that enhances the user experience and gives them something to consume

#2 – Be The Best Answer
When it was founded, Google set a precedent to always give users the best answer possible and this has been a guiding principle for how it ranks sites ever since.
So if you want to keep Google happy, just focus on keeping its users happy.
One of the easiest ways to do so is by making your web pages and posts the very best answer visitors can find. When you page gives people exactly what they’re looking for, they’ll stay on your page longer, which sends a signal to Google that they like your answer best.
Think about the main keywords you’re targeting on your page or post (the ones you want to rank for). There is an “intent” behind that keyword – a reason someone is typing it into Google. They may have a question, curiosity, purchasing need etc. Either way, the “intent” behind why they are using that keyword should guide your content development.
Review the page you’re trying to rank and consider this:

If someone were to type in the keyword I’m targeting on my page and land on my content, would this page make sense? Would it answer their query completely?
Does my content give visitors a reason to stay for more than a few seconds? Am I engaging them with extras, like graphics, charts, gorgeous images, entertaining videos or other media that would pull them in?
Does my page cover every angle? Does it fully address the question behind the keyword? Does it bring a fresh perspective to the topic and offer something valuable to the visitor?
If your content isn’t the best answer, people won’t be interested in it and they will leave that page quickly to look for a better answer.

To outrank other listings in Google, you need to be the better result – the better answer,
#3 – Link to the Pages You Want to Rank
Be very aware of which pages you link to within your site. Even as someone very practiced at SEO I sometimes catching myself overlooking this, but it’s huge.
Search engine crawlers follow the links on your site like a road map. They get a sense of which pages are the most important when they see a lot of other pages linking back to it.
So if there are a few important pages on your site that you’re trying to rank, make sure you link to them from your Home page and other internal pages. Drop links to these pages in blog posts too. Make sure you’re linking to the pages you want to rank the most in your site to ensure they are the ones getting the most attention and “credit”.
#4 – Answer Popular Questions
Ranking is way harder today than it was 5-10 years ago. I’ve been practicing it for that long and the change is very clear.
That’s why you don’t always want to go after the basic keywords that every other wedding blog is targeting, like “wedding invitation etiquette.” You’ll be competing with big-time publishers that have entire departments working to get their content ranked and promoted.

Instead, try to go after the “long tail” – keyword phrases that have 5 or more words in them. They tend to have less traffic, but they are also less competitive. On the upside, it’s usually easier to write content for long tail keywords because they are so hyper-specific you can stay focused on the topic and be extremely thorough.
Think about specific questions clients and prospects tend to ask you. This can be great inspiration for finding hidden long tail keywords.
Another trick is to check out Google’s “People also ask” section. This lists other common questions related to a given keyword. (My example is for the keyword “wedding invitation etiquette.” Answer any of these questions better than others and you’ll be inching your way toward higher rankings in no time.

#5 – Promote Your Best Content
It’s ironic really. Most people try to rank their pages and posts in Google to get some exposure. But, in reality, it usually works in the opposite way.
You typically need to start building buzz around your content first, before Google will rank you.
The more people share, talk about and link to your content throughout the web, the higher Google will rank it.
It all goes back to that idea of being the best result.
When your content has a lot of buzz around it, Google will get a sense that it’s popular and be more inclined to rank it (assuming that other users will appreciate it too).
So don’t spend all your time and energy simply creating phenomenal answers – promote that content too! It’s truly the key to raising your rankings long term.

Kathy is the founder of Bride Appeal, where she takes the overwhelm out of SEO, sales and website conversion so wedding businesses can thrive online. Connect with Kathy and turn more curious visitors into paying clients at
The post 5 Non-Technical Ways to Improve Your SEO Right Now appeared first on Blog for Wedding Industry Professionals.
5 Non-Technical Ways to Improve Your SEO Right Now

How to Become an Event Planner

Are you looking to change careers? Do you think event planning could be the perfect job for you but your not sure how to get started? Then read on because today we are discussing what makes a great event planner and how to launch your new event planning career.
What does an event planner do?
The role of an event planner can be incredibly varied and can see you employed within a larger company/ agency or offering your planning services on a freelance basis or under your own brand.
As an event planner, you are essentially the project manager of an event. You will oversee each event from initial conception to the event itself, and often beyond.
The event planner is in charge of managing the event budget, timelines and schedules, sourcing and booking suppliers, overseeing venues and more, as well as the day to day communication and admin that an event requires.  
It is an exciting, often fast-paced role with opportunities to work with a big variety of clients, on a range of different events, in locations around the world.
What skills and qualities does an event planner need?

The most important skill required by any event planner is great organisation. As an event planner, you will be juggling several events at any one time as well as meeting and liaising with so many different clients and suppliers. If you don’t schedule, file, record and keep on top of all the elements you won’t be able to plan flawless events and you won’t be able to keep your clients happy. Good time management is essential to staying organised and being a great event planner!
You can plan the hell out of an event but throughout your career, there will always be things that don’t happen according to plan. Things can go wrong and your clients might be altering the brief and adding requests right up until the month of the event. Therefore you have to be flexible and open to these changes. The most organised of us aren’t always the most flexible so if this applies to you then this is something you will need to work on.
You will need to have a good eye for aesthetics; colours, textures, materials and other elements that influence event decor. As a planner, you may work with an event designer or stylist or you may include design in your own services. Either way, you will need a good understanding of design, how to work to a theme and the decor options available to you.
Remember creativity is not just about the visuals. As an event planner you will also need to be creative about planning; brainstorming solutions, problem-solving creatively and constantly innovating to make the best use of the tools at your disposal.
Being bad at communication is not an option for an event planner. Communication is a HUGE part of the job. It all starts with your clients. You need to be able to fully understand your client’s needs and expectations for the event and to do this you will need to be able to listen and ask the right questions. You will need to be in constant communication with the event suppliers and as the person overseeing the entire planning, you will need to communicate all the relevant information clearly to all parties.
An event planner is nothing without their team. And when I say team I am not just referring to others in the event planning team, but also the wider group of suppliers you will work with on your event jobs. The teams will also be constantly changing as you bring on different experts to deliver on the different requirements of the events. For example, the team you’d need for a beauty product launch would be different to the team you’d need for a corporate conference for 2000 people.
Do you think you have what it takes?
How to get started
If you’ve got this far and your response is ‘sign me up’ then you are ready to take the first step in your new career as an event planner.
That first step is to get the training you will need to offer your event planning services. Yes, you may already have the skills and qualities listed above and you may have planned a few parties but to launch as an event planner you will need to take an industry recognised training course. The level of responsibility that goes hand in hand with event planning requires a qualified professional who really knows their stuff. And this is what potential clients will expect.
Our Certificate in Event Planning or Diploma in Wedding & Event Planning are the perfect courses for enabling you to obtain the skills and knowledge you will need to plan all types of special events with confidence. If you are interested in adding event design to your training then our all singing and dancing Advanced Diploma in Special Event Planning and Design is a great option and our most popular course. Plus with our Diploma courses, you will learn how to launch an event planning business and market your services.
All our courses are suitable for entry-level candidates and all you need to get started is a passion for events and a commitment to learning.
If you are interested in finding out more about our event industry courses click on your nearest campus below!

The post How to Become an Event Planner appeared first on Blog for Wedding Industry Professionals.
How to Become an Event Planner


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